ZestFest 2026 Exhibitor Page

EXHIBITOR LOAD IN INFORMATION

Thursday May 28, 2026 - 9 am - 7 pm

Friday May 29, 2026 - 9 am - 11 am

Amon G. Carter Jr. Exhibits Hall

3401 West Lancaster Avenue

Fort Worth, TX 76107

Show hours are:

Friday May 29 1:00pm - 6:00pm

Saturday May 30 10:00am- 6:00pm

Sunday May 31 10:00am - 5:00pm

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🔥 IT’S GOING TO BE A SIZZLING WEEKEND AT ZESTFEST 2026! 🔥 Celebrate the 25th Anniversary of ZestFest and the 30th Anniversary of the legendary Fiery Food Challenge in Fort Worth, Texas — May 29–31, 2026 at the Will Rogers Memorial Center! 🌶 Taste hundreds of spicy and bold flavor creations 👨‍🍳 Watch celebrity chef demos LIVE on stage 🔥 Experience wild eating contests and spicy fun 🏆 Discover the winners of the Fiery Food Challenge 🎉 Meet top hot sauce makers, chefs, grill masters & food lovers from across the country Featuring appearances by chefs including: James Nelson, Antonio Votta, Carlos Fuentes, Eddie Deen, and spicy flavor legends John Hard, Buddy Taylor, and Jason Goodman! 🎟 Grab your tickets NOW before prices rise! 🌶 Heat. Flavor. Fun. Music. Community. This is the ultimate spicy food experience!
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🎯 What Exhibitors Can Expect

1. High-Energy Weekend Event
ZestFest is more than a booth show — it’s a dynamic multi-day festival with a roar: cooking demos, eating challenges, live stage events, brand activations, heavy sampling and passionate attendees who come ready to engage. Fort Worth Magazine+1
As an exhibitor you’ll have your product in the mix of the action, not on the fringe.

2. Targeted Audience – Food Enthusiasts + Buyers
Whether your product is spicy sauces, BBQ rubs, gourmet condiments, snack goods, beverage pairings or novelty items in the flavor category, ZestFest delivers a curated audience primed for discovery. With hundreds of sampling opportunities and thousands of attendees, your brand has a chance to shine.

3. Marketing & Media Support
The festival supports the event with media releases, social-media buzz, and culinary-stage programming. Exhibitors gain visibility beyond the booth through event collateral and promotion. 
Brands get more than floor space — they get exposure.

4. Competitive Differentiation & Awards
If you have standout products (hot sauces, rubs, salsas etc) there’s the chance to gain recognition via the festival’s judging and awards formats (formerly the “Fiery Food Challenge”). Winning or participating elevates your brand credibility. 
Exhibiting gives you a “third-party” seal of heat-culture credibility.

5. Networking & Business Opportunities
Exhibitors are in a space among peers, potential partners and buyers. It’s a weekend of sampling plus connection — you can demo new items, collect contacts, test market reactions, and engage directly with flavor-seekers and decision-makers.

Diana DeSantis - ZestFest Marketing & Promotion Team
John Brodie - ZestFest Marketing & Promotion Team
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A Fun and Profitable
Weekend for Exhibitors

May 29, May 30, May 31, 2026, in Fort Worth, Texas 
As the ultimate gathering for zesty food lovers, ZestFest invites the tastemakers of the bold and flavorful to exhibit and showcase their products to thousands of potential new customers. Each day at ZestFest is action-packed to entice these zesty consumers to stay and enjoy the fun, energetic atmosphere, giving your company more time to interact with them and make more sales.

A Zesty ROI

Looking for a return on your investment? You’ll find it at ZestFest 2026. In 2020, trade buyers from companies across the nation attended in search of bold and flavorful products to add to their store shelves. Buyers ranged from small specialty gourmet shops such as Pepper Palace, Suzanne’s Hot Stuff, and Flaming Tongue, to large retailers such as Kehe Foods, Tom Thumb, Central Market, and United Supermarkets, all seeking out the unique products offered at ZestFest.

Join the Tastemakers

Be a part of the excitement of ZestFest 2026 while displaying your products both to the trade and to the thousands of hungry consumers. For more information, please contact us.

10 x 10 Booth

$940

  • 2 complimentary tickets to the Fiery Food Challenge Awards Banquet on Friday evening each morning.
  • Assistance while unloading and carrying product at no additional cost. Friday evening
  • Health Department permit, if needed. (ZestFest management will absorb the cost of obtaining the permit) additional cost.
  • One 8-foot, skirted table
  • 2 chairs
  • Identification sign

10 x 20 Booth

$1675

  • 2 complimentary tickets to the Fiery Food Challenge Awards Banquet on Friday evening each morning.
  • Assistance while unloading and carrying product at no additional cost. Friday evening
  • Health Department permit, if needed. (ZestFest management will absorb the cost of obtaining the permit) additional cost.
  • Two 8-foot, skirted tables
  • One 8-foot, skirted table
  • 4 chairs
  • Identification sign
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