Become a ZestFest Sponsor
Sponsorship Opportunities Media Outreach
ZestFest 2020 provides a unique marketing opportunity to increase brand recognition to 10,000+ consumers, trade buyers, culinary professionals, and companies throughout the Southwest region.
ZestFest sponsorships have included strategic media partnerships with Wing Stop, Dos Equis, NBC, and Spectrum Cable, as well as local media and targeted trade and consumer email blasts.
ZestFest 2020 Media Outreach will include some of the following placements, generating over 24,000,000 impressions.
Blazing Inferno - $35,000
- Name Title Sponsor of ZestFest (XYZ Corp of ZestFest 2020)
- Highly visible 10′ x 20′ booth space at ZestFest ($1,595 value)
- Two-page spread in the show program
- Logo listed as Title Sponsor on all purchased advertising
- Two rooms at the designated ZestFest hotel for 2 nights with complimentary breakfast at the hotel
- Logo on all show related display banners
- Special thanks and announcements throughout ZestFest at stages and information booths recognizing you as a Title Sponsor along with directions to your booth
- Highly visible logo at all ZestFest promotional events leading up to and during the show
- “Title Sponsor/Preferred Vendor” 6-foot banner for your booth
- 150 tickets for your clients and guests
- Access to the trade buyer list for ZestFest
- Logo on all purchased media
- Logo on all promotional emails
- Tags on all purchased electronic media
- Logo presence on all direct mail pieces
- Logo listed on homepage of www.ZestFest.net
- Logo on all ZestFest promotional and directional banners at show entrance and on show floor
Carolina Reaper- $15,000
Presenting Live Stage Sponsor
- Highly visible 10′ x 20′ booth space at ZestFest ($1,595 value)
- One full-page advertisement in the ZestFest program
- Logo listed in select newspaper and billboard purchased advertising for ZestFest
- Ten PA announcements of your sponsorship/booth number during ZestFest
- 75 Tickets To ZestFest for your clients and guests
- Tags on all purchased radio
- Logo presence on all promotional emails for ZestFest
- Logo listed on homepage of www.ZestFest.net
- Logo on all ZestFest promotional and directional banners at show entrance and on show floor
Fiery Habanero - $10,000
Presenting Live Beverage Sponsor
- Pouring rights for your product during the event.
- Highly visible 10′ x 20′ booth space at ZestFest ($1,595 value)
- One full-page advertisement in the ZestFest program
- Logo listed or mentioned in select newspaper, billboard and Radio Spots purchased advertising for ZestFest
- 75 Tickets To ZestFest for your clients and guests
- Ten PA announcements of your sponsorship/booth number during show
- Tags on all purchased radio
- Logo presence on all promotional emails for ZestFest
- Logo listed on homepage of www.ZestFest.net
- Logo on all ZestFest promotional and directional banners at show entrance and on show
Fiery Food Challenge Awards Title Sponsor $10,000
The Fiery Food Awards Ceremony is the culmination of three days of blind tastings of zesty products in over 85 categories. Winners are presented with their 2020 Golden Chile trophies and ribbons along with their peers which include Fiery Food and ZestFest participants, Fiery Food judges, and event sponsors.
The awards ceremony will be held at the Irving Convention Center at Las Colinas and the gala will be served at the ICC and hosted by the Center’s Executive Chef. Guests will have the opportunity to mingle, enjoy music entertainment, good food, and drinks.
Irving Convention Center
Friday, January 24, 2020
7:00PM – 10:00PM
Searing Serrano – $5,000
Host Sponsor of ZestFest
- Highly visible 10′ x 10′ booth space at ZestFest ($895 value)
- One half-page advertisement in the ZestFest show program
- Logo listed in select newspaper and billboard purchased advertising for ZestFest
- Seven PA announcements of your sponsorship and booth number during ZestFest
- 25 Tickets To ZestFest for your clients and guests
- Logo presence on all promotional emails for ZestFest
- Logo listed on homepage of www.ZestFest.net
- Logo on all ZestFest promotional and directional banners at show entrance and on show floor
Hoppin’ Jalapeno - $2,500
Co-Host Sponsor at ZestFest
- Highly visible 10′ x 10′ booth space at ZestFest ($895 value)
- One half-page advertisement in the ZestFest show program
- Logo listed in select newspaper purchased advertising for ZestFest
- Five PA announcements of your sponsorship and booth number during ZestFest
- 20 Tickets To ZestFest for your clients and guests
- Logo presence on all promotional emails for ZestFest
- Logo listed on homepage of www.ZestFest.net
- Logo on all ZestFest promotional and directional banners at show‘s entrance and on event show floor
Cherry Bomb - $1250
Co-Host Sponsor at ZestFest
- Highly visible 10′ x 10′ booth space at ZestFest ($895 value)
- One half-page advertisement in the ZestFest show program
- Logo listed in select newspaper purchased advertising for ZestFest
- Five PA announcements of your sponsorship and booth number during ZestFest
- 20 Tickets To ZestFest for your clients and guests
- Logo presence on all promotional emails for ZestFest
- Logo listed on homepage of www.ZestFest.net
- Logo on all ZestFest promotional and directional banners at show‘s entrance and on event show floor
Stage Product Placement
Product Placement Opportunities are available on stage during live demonstrations by renowned Southwest Chefs. Potential products include, but are not limited to:
- Pots and Pans
- Utensils
- Food
- Beverages
- Logo presence on all promotional emails for ZestFest
- Logo listed on homepage of www.ZestFest.net
- Logo on all ZestFest promotional and directional banners at entrance and on show floor
- PA announcements of your sponsorship and booth number during ZestFest
Commitment: Cash contribution and/or appropriate product equal to a value of $2,500
Custom Branding Opportunity Pepper Eating Contest Sponsor
- Highly visible 10′ x 10′ booth space at ZestFest ($895 value)
- One half-page advertisement in the ZestFest show program
- Logo listed in print advertising for ZestFest
- Numerous PA announcements of your Pepper Eating Contest sponsorship and booth number during Zestfest
- 30 minute stage segment for Pepper Eating Contest promoting your company
- Access to Pepper Eating Contest video for use in your company marketing
- Logo presence on all promotional emails for ZestFest
- Logo listed on homepage of www.ZestFest.net
- Logo on all ZestFest promotional and directional banners at show entrance and on show floor
Commitment:
- Cash contribution of $3,500
- Product for contest Grand Prize
Chef Opportunities
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Top Chefs from across the Southwest are invited to participate in on-stage cooking demonstrations. Previous chefs include: Jon Bonnell, Eddie Deen, Loreal Gavin, and Shaun O’Neale
- Main stage features two complete kitchen sets
- Chef demonstrations run 30 minutes each
- 15-minute audience Q&A sessions follows each demonstration
- Chefs prepare 40-100 samples for select audiences
Fiery Food Judges
Industry professionals including chefs, restaurateurs, culinary media, and foodies, are hand selected to judge entries in 85+ categories.
Judges gather at the Irving Convention Center at Las Colinas for one or more, two to four 4 hour shifts to challenge their senses and evaluate entries in the following categories:
- CONSUMER READY (Open and serve)
- COOK OFF (Used in mixed or cooked application)
- BEST NEW PRODUCT CONSUMER READY
- BEST NEW PRODUCT COOK-OFF
- MARKETING
In exchange for their expertise FFC Judges receive:
- Two tickets to the Fiery Food Challenge Awards Banquet
- All access pass to ZestFest 2020
Audience Demographics
ZestFest Attendees Sear!
DUAL AUDIENCE
- 52% Male
- 46% Female
IN THEIR PRIME SPENDING YEARS
- 54% of Attendees are 30 to 49 years old
AFFLUENT
- 61% have a household income over $76,500
- 37% have a household income over$102,000
AT-HOME COOKS
- 88% cook three or more times a week
- 97% own grills
SAAVY CONSUMERS
- 98% purchase from the internet
- 59% purchase from the internet regularly
EDUCATED
- 90% Attended college
- 60% attained an undergraduate or graduate degree
THEY ENJOY BEVERAGES
- 75% drink beer
- 62% drink bottled water
- 49% drink either vodka, gin or scotch
- 36% drink tequila
- 29% drink mixed drinks
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Fiery Food Challenge
Fiery Food Challenge
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Fiery Food Challenge FAQ
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